May 10, 2007

Joe Dunkin?

Kate Kaye at ClickZ Network, writes about the odd advertisement on the Mets home page featuring Joe Dunkin:

I was just checking out the Mets site (yes, I am an addict), and noticed an intriguing yet bizzare campaign from Dunkin' Donuts. Display ads featuring a phoney "Joe Dunkin' " player card lead to a short video clip in which "players" during spring training are stroking Joe's bald head. (These supposed players are not recognizable as actual Mets, though they may be guys who tried out for the team this spring. Most likely they're just actors).

Superstition is super important to baseball players, and all I can gather from this almost creepy video is that Dunkin' wants to establish the idea that by stroking
Joe's head, they get good luck. Who knows?

Anyway, I expect to see more installments of this campaign, which to be honest, seems as though it would make a lot more sense for a basketball sponsorship than baseball (dunkin, get it?) or, a Yankees-related effort (remember Joltin' Joe DiMaggio?).

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